AlipayHK EasyGo

A Hong Kong launch, built around a single QR code.

Find it. Scan it. Go.

A familiar gesture introduces a new way to board.

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Four become sixteen

One boarding gesture, repeated across the frame.

Four

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碼上起行

A bold headline keeps the journey in view.

AlipayHK EasyGo / original artwork 14 / still frame

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Across formats

Five films share one visual world, with room for different rhythms.

AlipayHK EasyGo / original artwork 13 / still frame — Landscape / MTR

AlipayHK EasyGo / original artwork 15 / still frame — Screen 3A

AlipayHK EasyGo / original artwork 16 / still frame — Voucher draw

AlipayHK EasyGo / original artwork 17 / still frame — Transport coverage

Common clock / website presentation

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Wherever the day goes

The launch films advertised MTR, buses, minibuses and ferries. The archived offer paired activation and identity verification with a chance to win EasyGo vouchers totaling HK$300.

AlipayHK EasyGo / original historical campaign film / still frame

EasyGo historical offer: a chance to win vouchers totaling HK$300

Campaign artwork / archived offer

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More OOH

WeWork ↗

Vocational Training Council ↗

China Eastern Airlines ↗

Back to OOH ↗All disciplines ↗